Example brief: Website Page
A real brief: the one behind the pricing page of camillehaidar.com, written in the How to Brief format. Yes, I brief myself too.
Goal: I need the pricing page of camillehaidar.com. A founder should know in 10 seconds which plan is theirs: Web for your site, Product for your site and your iOS app. If they hesitate between the two, the page failed. One CTA per card: “Start now”.
Copy: Done, use it as-is.
Web · 3,800€/month · Sites and stores, designed and built / Built in Framer, live on your domain / Edit it yourself, in any language / SEO and AI search, built in / Logo, type and brand assets.
Product · 5,000€/month · iOS apps, designed and built / UX, flows and paywalls that convert / SwiftUI front end, or Figma / Icon and App Store assets / Everything in Web.
Both: “Start now” · “1 spot left” · footnote “1 month = 31 days”.
References: mobbin.com to mine how real apps and sites lay out their pricing. linear.app for how confident and fluff-free it is. stripe.com for the way restraint builds trust. What they share: pages you read in one glance.
Assets: My avatar, the yellow accent token and the Figtree text styles are already in the Framer project.
Brand: Dark ground, one yellow accent, big confident type. First person, no studio voice, zero corporate.
Format: Framer, responsive, on /pricing.
Delivered in ~48h. Live at camillehaidar.com/pricing.
Why this brief worked
The copy was complete, so design decisions became layout decisions, not guesswork.
Every reference came with a why, not just a link.
Success was defined as a behavior (picking a plan without hesitating), not a taste (“make it modern”).
Steal the structure
A real brief from my design subscription for founders. Adapt it to your own project, then paste it as a card in your Trello Backlog. Format, rules and more examples: https://camillehaidar.com/os Goal: I need the pricing page of camillehaidar.com. A founder should know in 10 seconds which plan is theirs: Web for your site, Product for your site and your iOS app. If they hesitate between the two, the page failed. One CTA per card: “Start now”. Copy: Done, use it as-is. Web · 3,800€/month · Sites and stores, designed and built / Built in Framer, live on your domain / Edit it yourself, in any language / SEO and AI search, built in / Logo, type and brand assets. Product · 5,000€/month · iOS apps, designed and built / UX, flows and paywalls that convert / SwiftUI front end, or Figma / Icon and App Store assets / Everything in Web. Both: “Start now” · “1 spot left” · footnote “1 month = 31 days”. References: mobbin.com to mine how real apps and sites lay out their pricing. linear.app for how confident and fluff-free it is. stripe.com for the way restraint builds trust. What they share: pages you read in one glance. Assets: My avatar, the yellow accent token and the Figtree text styles are already in the Framer project. Brand: Dark ground, one yellow accent, big confident type. First person, no studio voice, zero corporate. Format: Framer, responsive, on /pricing.
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