Independent designer based between Paris & Barcelona. I design and build brands, apps, and websites for people making things worth noticing. Startups, hospitality brands, founders. The brief is always the same: make it look intentional, make it perform. Currently shipping my own iOS app.
Hubway
Independent designer based between Paris & Barcelona. I design and build brands, apps, and websites for people making things worth noticing. Startups, hospitality brands, founders. The brief is always the same: make it look intentional, make it perform. Currently shipping my own iOS app.
Hubway
September 2026
YUMI
Yumi is my design subscription for founders. Product, brand and websites, one request at a time, in about 48 hours. Founders running on AI can produce everything fast and for almost nothing, but taste doesn't come out of a prompt. That's what they subscribe to.
September 2026
YUMI
Yumi is my design subscription for founders. Product, brand and websites, one request at a time, in about 48 hours. Founders running on AI can produce everything fast and for almost nothing, but taste doesn't come out of a prompt. That's what they subscribe to.
June 2026
Atlas
After years of designing products for founders, I finally took the time to build one for myself. Atlas rebuilds your travel history from your photo library: countries, trips, cities and memories, in seconds. Designed, built and launched solo, now live on the App Store.
June 2026
Atlas
After years of designing products for founders, I finally took the time to build one for myself. Atlas rebuilds your travel history from your photo library: countries, trips, cities and memories, in seconds. Designed, built and launched solo, now live on the App Store.
February 2026
A New Chapter
After three formative years at The Quest, I decided to move on. The experience shaped me, professionally and personally, and gave me the opportunity to work with ambitious founders across industries. Now, I'm focused on building the next chapter of my design journey.
February 2026
A New Chapter
After three formative years at The Quest, I decided to move on. The experience shaped me, professionally and personally, and gave me the opportunity to work with ambitious founders across industries. Now, I'm focused on building the next chapter of my design journey.
July 2024
Graduation
Graduated from UAL after three years — having already built a parallel career in product and startup design.
July 2024
Graduation
Graduated from UAL after three years — having already built a parallel career in product and startup design.
May 2024
Head of Design
Promoted to Head of Design. Led brand and digital direction for The Quest while supporting funded founders on brand identity, websites, and product design. This is where I truly learned scale.
May 2024
Head of Design
Promoted to Head of Design. Led brand and digital direction for The Quest while supporting funded founders on brand identity, websites, and product design. This is where I truly learned scale.
September 2023
The Quest
Joined The Quest, a startup studio in Paris, working closely with founder Maxime Blondel. I operated at the intersection of brand, product, and strategy — across multiple ventures simultaneously.
September 2023
The Quest
Joined The Quest, a startup studio in Paris, working closely with founder Maxime Blondel. I operated at the intersection of brand, product, and strategy — across multiple ventures simultaneously.
September 2021
University of the Arts of London
Started a BA in Design Management at UAL. While studying, I was already building products and working with startups — applying theory directly to real-world execution.
September 2021
University of the Arts of London
Started a BA in Design Management at UAL. While studying, I was already building products and working with startups — applying theory directly to real-world execution.
July 2021
First Clients
Started freelancing. Designed websites and apps for early-stage startups. Learned to work fast, listen carefully, and deliver real value.
July 2021
First Clients
Started freelancing. Designed websites and apps for early-stage startups. Learned to work fast, listen carefully, and deliver real value.
June 2021
Graduation
Graduated high school. Somehow.
June 2021
Graduation
Graduated high school. Somehow.
Octobre 2020
First Startup Attempt
In my final year of high school, I launched my first “startup”: an online crypto casino. It didn’t work, but I designed and built my first real app, learned how products fail, and understood what it means to ship something.
Octobre 2020
First Startup Attempt
In my final year of high school, I launched my first “startup”: an online crypto casino. It didn’t work, but I designed and built my first real app, learned how products fail, and understood what it means to ship something.
June 2019
PayPal Internship
Worked with an incredibly international team and experienced a company that, despite its global scale, still operated with real startup energy. It was fast, collaborative, and human — a sharp contrast to my first, more corporate internship. It showed me that even large companies can move with ambition and ownership.
June 2019
PayPal Internship
Worked with an incredibly international team and experienced a company that, despite its global scale, still operated with real startup energy. It was fast, collaborative, and human — a sharp contrast to my first, more corporate internship. It showed me that even large companies can move with ambition and ownership.
September 2017
Steve Jobs Theater
Watched the Steve Jobs Theater unveiling live at 14. 'Make Something Wonderful' — didn't know it then, but that line crystallized everything.
September 2017
Steve Jobs Theater
Watched the Steve Jobs Theater unveiling live at 14. 'Make Something Wonderful' — didn't know it then, but that line crystallized everything.
November 2016
"Make me a menu"
At 13, my father asked me to design the menu for his restaurant. I used Apple Pages. It was simple, but it was the first time I felt the joy of creating something useful for someone else
November 2016
"Make me a menu"
At 13, my father asked me to design the menu for his restaurant. I used Apple Pages. It was simple, but it was the first time I felt the joy of creating something useful for someone else
September 2008
International school, Paris
Started school at École Jeannine Manuel, a bilingual international school with over 70 nationalities. It shaped my openness, curiosity, and comfort working across cultures.
September 2008
International school, Paris
Started school at École Jeannine Manuel, a bilingual international school with over 70 nationalities. It shaped my openness, curiosity, and comfort working across cultures.
April 2003
London
Moved to London for three years — my first exposure to life outside France.
April 2003
London
Moved to London for three years — my first exposure to life outside France.
March 2003
Paris
Born in Paris to a French mother and a Lebanese father. From the beginning, my life was shaped by two cultures and an international perspective.
March 2003
Paris
Born in Paris to a French mother and a Lebanese father. From the beginning, my life was shaped by two cultures and an international perspective.
Independent designer based between Paris & Barcelona. I design and build brands, apps, and websites for people making things worth noticing. Startups, hospitality brands, founders. The brief is always the same: make it look intentional, make it perform. Currently shipping my own iOS app.
September 2026
YUMI
Yumi is my design subscription for founders. Product, brand and websites, one request at a time, in about 48 hours. Founders running on AI can produce everything fast and for almost nothing, but taste doesn't come out of a prompt. That's what they subscribe to.
September 2026
YUMI
Yumi is my design subscription for founders. Product, brand and websites, one request at a time, in about 48 hours. Founders running on AI can produce everything fast and for almost nothing, but taste doesn't come out of a prompt. That's what they subscribe to.
June 2026
Atlas
After years of designing products for founders, I finally took the time to build one for myself. Atlas rebuilds your travel history from your photo library: countries, trips, cities and memories, in seconds. Designed, built and launched solo, now live on the App Store.
June 2026
Atlas
After years of designing products for founders, I finally took the time to build one for myself. Atlas rebuilds your travel history from your photo library: countries, trips, cities and memories, in seconds. Designed, built and launched solo, now live on the App Store.
February 2026
A New Chapter
After three formative years at The Quest, I decided to move on. The experience shaped me, professionally and personally, and gave me the opportunity to work with ambitious founders across industries. Now, I'm focused on building the next chapter of my design journey.
February 2026
A New Chapter
After three formative years at The Quest, I decided to move on. The experience shaped me, professionally and personally, and gave me the opportunity to work with ambitious founders across industries. Now, I'm focused on building the next chapter of my design journey.
July 2024
Graduation
Graduated from UAL after three years — having already built a parallel career in product and startup design.
July 2024
Graduation
Graduated from UAL after three years — having already built a parallel career in product and startup design.
May 2024
Head of Design
Promoted to Head of Design. Led brand and digital direction for The Quest while supporting funded founders on brand identity, websites, and product design. This is where I truly learned scale.
May 2024
Head of Design
Promoted to Head of Design. Led brand and digital direction for The Quest while supporting funded founders on brand identity, websites, and product design. This is where I truly learned scale.
September 2023
The Quest
Joined The Quest, a startup studio in Paris, working closely with founder Maxime Blondel. I operated at the intersection of brand, product, and strategy — across multiple ventures simultaneously.
September 2023
The Quest
Joined The Quest, a startup studio in Paris, working closely with founder Maxime Blondel. I operated at the intersection of brand, product, and strategy — across multiple ventures simultaneously.
September 2021
University of the Arts of London
Started a BA in Design Management at UAL. While studying, I was already building products and working with startups — applying theory directly to real-world execution.
September 2021
University of the Arts of London
Started a BA in Design Management at UAL. While studying, I was already building products and working with startups — applying theory directly to real-world execution.
July 2021
First Clients
Started freelancing. Designed websites and apps for early-stage startups. Learned to work fast, listen carefully, and deliver real value.
July 2021
First Clients
Started freelancing. Designed websites and apps for early-stage startups. Learned to work fast, listen carefully, and deliver real value.
June 2021
Graduation
Graduated high school. Somehow.
June 2021
Graduation
Graduated high school. Somehow.
Octobre 2020
First Startup Attempt
In my final year of high school, I launched my first “startup”: an online crypto casino. It didn’t work, but I designed and built my first real app, learned how products fail, and understood what it means to ship something.
Octobre 2020
First Startup Attempt
In my final year of high school, I launched my first “startup”: an online crypto casino. It didn’t work, but I designed and built my first real app, learned how products fail, and understood what it means to ship something.
June 2019
PayPal Internship
Worked with an incredibly international team and experienced a company that, despite its global scale, still operated with real startup energy. It was fast, collaborative, and human — a sharp contrast to my first, more corporate internship. It showed me that even large companies can move with ambition and ownership.
June 2019
PayPal Internship
Worked with an incredibly international team and experienced a company that, despite its global scale, still operated with real startup energy. It was fast, collaborative, and human — a sharp contrast to my first, more corporate internship. It showed me that even large companies can move with ambition and ownership.
September 2017
Steve Jobs Theater
Watched the Steve Jobs Theater unveiling live at 14. 'Make Something Wonderful' — didn't know it then, but that line crystallized everything.
September 2017
Steve Jobs Theater
Watched the Steve Jobs Theater unveiling live at 14. 'Make Something Wonderful' — didn't know it then, but that line crystallized everything.
November 2016
"Make me a menu"
At 13, my father asked me to design the menu for his restaurant. I used Apple Pages. It was simple, but it was the first time I felt the joy of creating something useful for someone else
November 2016
"Make me a menu"
At 13, my father asked me to design the menu for his restaurant. I used Apple Pages. It was simple, but it was the first time I felt the joy of creating something useful for someone else
September 2008
International school, Paris
Started school at École Jeannine Manuel, a bilingual international school with over 70 nationalities. It shaped my openness, curiosity, and comfort working across cultures.
September 2008
International school, Paris
Started school at École Jeannine Manuel, a bilingual international school with over 70 nationalities. It shaped my openness, curiosity, and comfort working across cultures.
April 2003
London
Moved to London for three years — my first exposure to life outside France.
April 2003
London
Moved to London for three years — my first exposure to life outside France.
March 2003
Paris
Born in Paris to a French mother and a Lebanese father. From the beginning, my life was shaped by two cultures and an international perspective.
March 2003
Paris
Born in Paris to a French mother and a Lebanese father. From the beginning, my life was shaped by two cultures and an international perspective.